Like a Junior Broker Who Never Sleeps

The commercial real estate industry is rapidly evolving, and artificial intelligence is leading the charge. AI agents—once seen as futuristic tools—are now transforming how professionals work, providing efficiencies that were unimaginable just a few years ago.

“These aren’t tools of the future; they’re available right now,” said Michael Hironimus, CCIM, founder of Duckridge Realty Advisors and senior instructor for the CCIM Institute. “If you’re not using AI in your business, your competitors are—and they’re gaining market share.”

Hironimus explained that AI agentscan autonomously handle tasks like gathering market data, monitoring trends, and generating detailed reports. “It’s like having a junior broker who never sleeps,” he said. “You tell it what you need, and it figures out how to get there, freeing you up to focus on strategy and client relationships.”

For commercial real estate professionals, this means automating routine tasks, from responding to tenant inquiries to streamlining due diligence. “Time spent on repetitive tasks is time taken away from closing deals and building relationships,” Hironimus said. “AI allows you to redirect that time toward what really matters.”

The technology isn’t just about convenience—it’s becoming a necessity. According to Hironimus, AI agents can conduct deep market analysis, pulling demographic and economic data, competitor insights and real-time market shifts. “What used to take days of manual research can now be delivered in minutes,” he said. “And it’s not just data collection—it’s analysis and recommendations that help you make smarter decisions.”

He encourages CRE professionals to start integrating AI now. “Start with small, practical uses—automate a task that bogs down your day,” Hironimus said. “Before you know it, you’ll be operating at a whole new level.”

The CCIM Institute’s Currently Commercial podcast recently featured Hironimus discussing these advancements, offering members a front-row seat to the future of CRE.

For those ready to dive deeper, The CCIM Institute endorses Hironimus’ flagship course, Implementing AI in Commercial Real Estate. The program includes more than 120 lessons, over four hours of video instruction and six live sessions with direct access to the instructor.

Each lesson is designed around real-world scenarios, providing step-by-step instruction on how to leverage AI for business development, sales and communication. CCIM members get $100 off the course if they use the code ccimpin.

Learn more and register at https://bit.ly/AIinCRE.